Festival of Happiness 2024

The Festival of Happiness is an annual event, run by the Alliance of Independent Agencies. It aims to empower, inspire, educate, and support independent agencies within the marketing community to create safer, more inclusive and supportive workplaces. Why? Because investing in culture not only supports individual and team wellbeing but produces better business results.

This year’s theme focused on the link between happy agencies that are also the most successful agencies, where high performance is achieved because employees are happy and engaged. The event, open to both members of the Alliance as well as non-members, was attended by agency leaders, talent & people directors/managers and those passionate about wellbeing and the employee experience space.

As well as recording a live episode of my podcast, Beyond the Water Cooler, I took part in the panel session ‘How Happy People Drive Performance’, chaired by Gemma Atkinson of Active International, with fellow panellists Louise Scodie, Senior PR & Communications Manager and Podcast Host at NABS, and Charles Parkinson, Co-Host & Co-Founder of the How I Became Podcast.

If you would like to join the conversation about happy workplaces, engaged employees and high performance, drop me a line.

To find out more about the Alliance of Independent Agencies or 2025’s festival, get in touch with them directly.

You can watch the recording here: